Electric Ink, Ltd., provides marketing communications services to help large and small businesses develop more profitable relationships with customers and prospects.

That’s the one-sentence summary of our business. But what does it mean?

While some ad agencies use the word “communications” in their name, most deliver traditional advertising solutions. These solutions—while important as part of a business' advertising and marketing strategy—focus more on visual impact than actually establishing a dialog between a business and its prospective customers.

Instead, we create that dialog, using communications tools like newsletters, direct mail, hard-working web content, and content management systems. Used properly, these tools help our clients win new customers and increase the quantity and quality of business with existing customers.

Most ad agencies and graphic design firms start with arresting images and use words to back them up. We do the opposite. We start with the message—the words your customers need to hear—then package that message with the right graphics and design to deliver it effectively.

We’re not the company to use if you want a splashy, ineffective billboard, display ad with lots of useless whitespace, or funny TV commercial that doesn't sell. If you need those services, we’ll gladly refer you to someone else. But if you need to persuade and educate your customers, win their loyalty, and leave them with no doubt that doing business with you is their only smart choice, then we can help.